Natori Caftan Day – How to Wear a Caftan

Today is Natori Caftan Day! What does that mean? Well Natori started 40 years ago when Josie Natori brought a caftan type sleepshirt to a buyer at Bloomingdale’s and sold it, which led her to start her company. Today, in honor of the caftan and Natori Company’s 40th anniversary, we’re having influencers, models, friends and employees post photos wearing a caftan to their social channels and tagging us using hashtags #NatoriCaftanDay and #NatoriTurns40.

See some of the posts we’ve had so far below:


Rooftop season is here and this breezy, beautiful blue caftan is perfect for it


Relaxing poolside in the Natori Star Blossom caftan


An outfit doesn’t get much easier than this! I love my silky soft Josie Natori Hibiscus caftan


Nautical vibes in the Natori Coral caftan


If you don’t have a caftan for rooftop season, you’re doing it wrong


Rock a caftan anywhere, anytime!


From the beach to the streets, caftans are must-haves for your tropical getaway


Elevate your ordinary weekend outfit like this couture babe

A caftan can be worn for so many occasions. From the beach to a glamorous cocktail party, a caftan is chic, elegant and super comfortable. Shop one today at and you can get 20% off your caftan when you enter CAFTAN20 at checkout.

natori_caftan day.jpg

Any New Yorkers in the area, we are having a Natori Caftan Day event at the Josie Natori Boutique in Nolita. It’s located at 253 Elizabeth St, between Prince and Houston.

Have a great day!


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